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Automotive & motorsports in the heart
As engineers, motorsports are a passion of ours and a historic line of business for AKKA. The automotive industry has been a key driver of our growth over the years. Since its founding in 1984, the ASP team has embodied our collective Group values of respect, courage and ambition, positioning the team as a natural partner for AKKA.
In 2015, AKKA became the official team sponsor of the ASP racing team. Seizing the opportunity to both boost our brand awareness and strengthen client relationships across Europe, this move allowed us to share our love of sports with our clients and employees.
Our commitment to motor sports reflects our market leader position in mobility, and in 2016, we chose to partner with Mercedes which has proved a great success.
During our first racing season with Mercedes, the AKKA-ASP Team led by driver Jérôme Policand – now AKKA ASP Team Manager – cemented its position as one of Europe and the GT3 Circuit’s leading racing teams. In 2018, the AKKA ASP team were crowned overall champions of the Blancpain GT Series.
Our strong track record since the start of this partnership demonstrates the success of this relationship, with our racing team improving in each season.